Amazon revamps Alexa app, lends more focus on personalisation

Amazon revamps Alexa app, lends more focus on personalisation

Amazon revamps Alexa app, lends more focus on personalisation

Amazon today unveiled a new version of its Alexa mobile app for iOS and Android users, which as TechCrunch explains, is created to offer a more personalized experience that provides better instruction on when and how consumers can use Alexa. The app's home screen has been revamped in terms of design, including navigation. The digital assistant can be accessed via a tap on this button or by saying "Alexa". Amazon says the rollout will be completed by late August.

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The list of Echo devices also includes the Echo Buds now, which are Amazon's Alexa-powered wireless earbuds. In addition, you can simply say "Alexa" to activate it hands-free. The app should provide more accurate, personalized suggestions over time as it learns more about how you use it. Be it alarms, music, shopping list, smart home controls, or how to get started for new Alexa owners, the home screen is tailored to each individual user. A new "More" tab at the bottom of the navigation bar opens up a number of other features like (in alphabetical order) reminders, routines, skills, and other settings. The most noticeable new change will have to be the big "Alexa" button right at the top.

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Earlier, the app had the weather and date right on top of the screen and with that Amazon was hoping that it would become something like a daily dashboard for users, but now the company has come to understand that users are mostly launching the app for Alexa-specific reasons. That's why it's making it simpler to get to current actions, to allow them to successfully decide up the place they left off on no matter they had been doing on their Echo sensible speaker, for instance. Notably, the app has moved its third-party talent options off the principle display screen, to extend deal with how shoppers are literally utilizing Alexa.

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As well as, the brand new app notably deprioritizes Alexa's third-party voice apps (aka "expertise"), which haven't but advanced into an app ecosystem to rival its cell counterparts, just like the Apple App Retailer for iOS apps or Google Play. These skills can be found under "Skills & Games".

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