Canadian companies Lululemon, MEC and Arc'teryx join Facebook ad boycott

Facebook Ad Boycott Enters New Phase Impact Remains Unclear

Starbucks pauses social media ads as it targets 'hate speech'

In a statement, the groups slammed Facebook for "allowing racist, violent and verifiably false content to run rampant on its platform". Many of the United States of America based companies who have joined the list haven't stopped advertising they have just switched to other provides of online advertising.

Amid an intense national debate over racism and frequent eruptions of ugly, hate-filled speech on social media, Starbucks thus followed the lead of other big corporations like Unilever and Coca-Cola, which announced similar pauses on Friday.

The boycott is also spreading outside the US.

The company said it has opened itself up to a civil rights audit and banned 250 white supremacist organizations from Facebook and Instagram. Coca-Cola said it is pausing social media advertising across a host of platforms, including Facebook, Twitter, YouTube, Snapchat and Twitch.

Shares of Facebook (FB) fell almost 3% in early trading Monday, before rebounding, after big brands such as Starbucks (SBUX), Coca-Cola (CCEP) and Hershey's said they would pause spending on the social media platform over concerns about its handling of misinformation and hate speech.

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A Honda Europe spokesman added that the decision was "in alignment with our company's values, which are grounded in human respect".

Both have signed up to stop buying ads on the world's largest social media platform for July.

Asking for total harmony on the platform "would be hard to impossible for Facebook to deliver", she said, and would require "fundamental changes to the way user-generated platforms operate, and how much they allow people to say".

Facebook executives, including Carolyn Everson, VP of global marketing solutions, are expected to talk with dozens of advertisers on Tuesday to update them on the progress, and potentially lower their enthusiasm for the July boycott.

As analysts have pointed out (see today's RTBlog), the pure financial impacts if even all of Facebook's top advertisers pausing their advertising on Facebook and its parent company would be relatively modest, accounting for about 6% of Facebook's ad revenues, which generated most of its $70 billion in total revenues a year ago.

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Facebook has tightened its policies around hate speech and misinformation amid a growing advertising boycott from some of the world's biggest brands.

Mr Loerke said the advertising industry was seeking more fundamental changes from all social media platforms. "Despite repeated assertions by Facebook to take action, we have not seen meaningful change".

Facebook has been under intense scrutiny over its handling of recent posts by President Trump.

"We have no tolerance on our platform for hate speech".

Content cited by boycott supporters as inappropriate includes posts blaming liberal billionaire George Soros for civil unrest and a post depicting Rep. Ilhan Omar, Minnesota Democrat, on an Aunt Jemima syrup bottle with the label "Aunt Jihadi", according to the Anti-Defamation League. "The way that we define real-world harm is if it's going to create imminent risk to people". "We asked businesses to temporarily pause advertising on Facebook and Instagram in order to force Mark Zuckerberg to address the effect that Facebook has had on our society". The intention is to promote reliable sources that tell the whole story, without skewing the narrative to encourage a heated emotional response.

Starbucks, Diageo Suspend All Social Ads As Boycott's Influence Spirals 06/29/2020
Other brands joining the pause late last week or over the weekend include Beam Suntory and American Honda (the latter's estimated 2019 U.S.


Speaking of Unilever, she said, "I thought this was an example of a brand expressing discomfort with being in places where people are essentially expressing in free political discussion ahead of an election". "Why should Facebook's users do something which a $500bn corporation refuses to do?"

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