"I am so proud of him", Kim Kardashian said. And in one evening during that stay, Kanye had unexpectedly announced a concert at Swan Lake in downtown Yerevan. A collaboration with Gap risks diluting the Yeezy brand, taking it downmarket.
The line will consist of hoodies, T-shirts, and joggers and is slated to be sold at Gap retail locations sometime in 2021.
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Latching onto the star power of West is a major marketing score for Gap, who has seen sales consistently decline since 2013 and has scrambled to remain relevant in a rapidly shifting ready-to-wear landscape.
"This new apparel partnership furthers the size and scope of the Yeezy business, building on the groundbreaking success of Yeezy footwear", according to a statement from Gap announcing the partnership. If you love them too and decide to purchase through the links below, we may receive a commission.
As soon as the news went viral, Gap's shares jumped by 24% in NY trading on Friday, this has been the highest in intra-day in three months. He referred to his time working at a Gap store as a teen in the lyrics of "Spaceship", on his 2004 College Dropout album.
Yeezy's sneaker side alone was valued as much as US$3 billion (RM12.8 billion) previous year, according to Bloomberg. Back in 2015, he told Style.com: "I'd like to be the Steve Jobs of the Gap".
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Gap said West's previous experience has come full circle.
While the Yeezy x GAP partnership was big news this morning, it also came with quite a few memes from the Twitter crowd.
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