The Kanye West Gap Memes are Here and They're Hilarious

Kanye West at the 2020 Vanity Fair Oscar Party following the 92nd annual Oscars at The Wallis Annenberg Centre for the Performing Arts in Beverly Hills

The Kanye West Gap Memes are Here and They're Hilarious

Kanye West is taking on a major fashion partnership.

On Friday, rap mogul and Forbes A-lister Kanye West made some severe moves for what was dubbed the #WestDayEver.

"I am so proud of him", Kim Kardashian said. And in one evening during that stay, Kanye had unexpectedly announced a concert at Swan Lake in downtown Yerevan. A collaboration with Gap risks diluting the Yeezy brand, taking it downmarket.

The line will consist of hoodies, T-shirts, and joggers and is slated to be sold at Gap retail locations sometime in 2021.

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Latching onto the star power of West is a major marketing score for Gap, who has seen sales consistently decline since 2013 and has scrambled to remain relevant in a rapidly shifting ready-to-wear landscape.

"This new apparel partnership furthers the size and scope of the Yeezy business, building on the groundbreaking success of Yeezy footwear", according to a statement from Gap announcing the partnership. If you love them too and decide to purchase through the links below, we may receive a commission.

As soon as the news went viral, Gap's shares jumped by 24% in NY trading on Friday, this has been the highest in intra-day in three months. He referred to his time working at a Gap store as a teen in the lyrics of "Spaceship", on his 2004 College Dropout album.

Yeezy's sneaker side alone was valued as much as US$3 billion (RM12.8 billion) previous year, according to Bloomberg. Back in 2015, he told Style.com: "I'd like to be the Steve Jobs of the Gap".

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Gap said West's previous experience has come full circle.

@YeezyMafia shared a glimpse into the new design on its Instagram account yesterday, demonstrating how the model's outfit changes with a simple rotation of shirts, shorts and sneakers.

While the Yeezy x GAP partnership was big news this morning, it also came with quite a few memes from the Twitter crowd.

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