YouTube to Launch New 'Shorts' Feature to Rival TikTok

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YouTube is to take on TikTok with YouTube Shorts feature - MSPoweruser

The feature is expected to be live by the end of the year. It is reported to be called "Shorts", and YouTube looks to combat TikTok competition with this feature. Instead, Shorts will reside within the YouTube app. After Facebook tried to woo the young audience with its Lasso app, YouTube is now entering the battlefield and is reportedly working on its own TikTok competitor called 'Shorts'.

TikTok is owned by Chinese tech giant ByteDance, which acquired popular short video platform Musical.ly shortly after launching TikTok outside of mainland China. When TikTok debuted in the USA just under a year later, it became the next best thing for creators yearning for a replacement for Vine since Twitter shut it down in 2016.

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According to a report from The Information, Shorts will take advantage of the huge catalog of songs already licensed to be used on YouTube.

TikTok lets people use a selection of audio and music to make videos.

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This greatly contributed to the growth in popularity of TikTok worldwide after the two platforms were merged in August 2018. Triller, advertised as a music-discovery app, is banking on partnerships with major music labels to rival TikTok.

The exponential rise of TikTok in the U.S. and India has threatened companies like Google and Facebook. It's unclear where those discussions are at now, but they could have been dropped now that YouTube is planning to release Shorts sometime this year.

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"We don't comment on rumor or speculation", a YouTube spokesperson told CNet in an email asking for more information on the feature.

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