Juul Advertised Its Products on Kids' Websites, New Lawsuit Alleges

Lawsuit alleges Juul advertised in Seventeen Magazine, Nick Jr. as part of campaign explicitly targeting kids

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"JUUL used these programmatic media buyers to purchase space for JUUL advertisements on websites that were highly attractive to children, adolescents in middle school and high school, and underage college students".

The Miley Cyrus accusation was part of a lawsuit filed on Wednesday by Attorney General Healey and the State of MA.

Those documents, charges the lawsuit, indicate that Juul's "Vaporized"-themed launch marketing strategy, starting in 2015, was created to persuade young people that its e-cigarette is a "cool, cutting-edge tech lifestyle product that advances (a user's) image".

Juul's annus horribilis looks to be extending into 2020 as a lawsuit has just been filed in MA with potentially some of the strongest evidence to date that the company was targeting children and teens with its marketing.

At the time of this piece's writing, neither the mentioned celebrities nor JUUL's legal team had responded publicly to the lawsuit, which was submitted to the Superior Court Department of the Massachusetts Trial Court.

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E-cigarette brand JUUL Labs is being sued for intentionally marketing and selling its e-cigarettes to young people on platforms such as Cartoon Network and Nickelodeon, following its product's launch in 2015.

E-cigarette giant Juul is is facing accusations it targeted teens and children with its advertising.

"Our customer base is the world's 1 billion adult smokers and we do not intend to attract underage users", a JUUL spokesman said.

Hrywna added that "almost half of current e-cigarette users said Juul was the first e-cigarette product they tried and more than half of the high students reported seeing people use Juul on school grounds".

The 66-page complaint includes images of young models that it claims were displayed in digital ads on websites, mobile apps and social media.

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Illinois, California and NY have also sued Juul, but MA is the first to cite the company's internal ad strategy documents as evidence, according to CNN. JUUL also advertised on sites for high school students looking at universities, including collegeconfidential.com.

A lawsuit registered with the MA attorney general Incorporates new information regarding how the firm intentionally promoted illegally to adolescents, such as advertisements on sites for Seventeen Magazine, Cartoon Network, Nickelodeon and Nick Jr.

Massachusetts' attorney general also pointed to the company's use of social media stars and celebrities who had a large following among tweens and teens. Juul has said it never had a formal influencer program. The customer, who attempted to ship products to a town where the tobacco-buying age was 21, failed online age verification and had their order cancelled.

Allegedly, Juul also marketed underage consumers by email and sent cigarettes to underage high school students in MA. A 2019 study published in the Journal of the American Medical Association found that 10.5% of USA middle school students have used e-cigarettes in the past month.

Sold the under-18 market its product "even when (the youth) supplied dates of birth to JUUL that established they were younger than the local minimum legal sales age".

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For her part, Healey said the lawsuit is "more than just about money, though we do need money for treatment".

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