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A short film narrated by the Duke of Cambridge will be played at FA Cup matches to encourage football fans to look after their mental health. Both are passions for William, who is the President of The Football Association.

"Every Mind Matters and Heads Up will show you the simple steps you can take to look after your mental health". Clinically assured by the NHS, the plan recommends a range of evidence-based self-care actions for each individual, which are created to deal with stress, boost their mood, improve sleep and feel more in control - preventing these common mental health concerns escalating into more serious, clinical conditions.

The spot, created by Freuds, shows black-and-white close-ups of famous faces in football, with Prince William beginning: "In life, as in football, we all go through many highs and lows".

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Spearheaded by HRH The Duke of Cambridge, the Heads Up campaign harnesses the influence and popularity of football to encourage more people - particularly men - to feel comfortable talking about, and taking action to improve, their mental health and to recognise that mental fitness is just as important as physical fitness.

Research shows that almost half of men who have experienced early signs of mental health concerns didn't take actions to manage it, compared to just a third of women.

Although the Head's Up: Football Unites for Mental Health program technically launched past year, Kensington Palace released a new video on Instagram voiced by the royal dad-of-three.

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Since the film was launched via a roadblock across ITV, Channel 4 and Sky channels, over a million "Mind Plans" have been completed, using a free, NHS-assured tool from Every Mind Matters.

It has a season-long Heads Up partnership with the FA. I came from a family where we bottled up a lot of emotions, feelings and sometimes anxieties. But we can all start to change things.

Godric Smith, chair of the Heads Up campaign, said: "Football is already doing some great work on mental health but it is really encouraging to see the whole game uniting around the Heads Up campaign in 2020 starting with the Emirates FA Cup Third Round". "It's a huge strength". It's so important to get people thinking and speaking openly about mental health.

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It's an inspired idea, using what is arguably the U.K.'s most popular sport to help reduce the stigma surrounding mental health.

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