Holden Has Axed The Commodore After More Than 40 Years

HOLDEN DROPS COMMODORE

Holden Commodore axed after 41 years of Australian motoring

The Commodore was first established and sold in October 1978, and held the title of Australia's best selling auto from 1996 to 2011.

The new Holden boss acknowledged the changing market space and the long history of the Commodore model life.

In recent years, however, sales of the humble Commy have plummeted, with an estimated 8,700 units shifted in 2019.

This is a far cry from its heyday, when the Commodore was Australia's best-selling auto by far, even hitting the 94 000 mark in 1998, according to CarAdvice.

Only the current Commodore is a re-badged import, the ZB built by Opel in Germany.

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Alongside the Commodore, Holden is also putting the much less beloved but no less trusty Astra to bed in 2020 as well, with similar reasons heralding the end of the enduring auto co's signature hatchback.

More than three million Commodores have been sold since 1978.

Most enthusiasts agree the nameplate died when Australian manufacturing ceased production of the VF Commodore in October 2017.

"So far this year SUVs and Utes have increased to 76 percent of Holden sales, a trend we only see continuing", he said. The vehicles were then replaced by a German-built model constructed German built model built by former GM subsidiary Opel.

Holden Interim Chairman and Managing Director, Kristian Aquilina, said the focus of the portfolio was consistent with customer preferences, with the Acadia, Trailblazer, Equinox and Trax rounding out a comprehensive SUV portfolio; and the Colorado tackling rivals in the light commercial vehicle (LCV) segment. Holden sources the auto from former German GM subsidiary Opel, with GM having to pay Opel to build the cars since Opel was sold to France's PSA Group in 2017.

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Of course, the same can't be said of traditional passenger cars - while the large vehicle segment accounted for 10 per cent of the total new auto sales market a decade ago, it is a meagre 1.7 per cent today following buyer's shift in preference towards SUVs.

"Now, with more choice than ever before, customers are displaying a strong preference for ..."

"The large sedan was the cornerstone of Australian and New Zealand roads for decades", Mr Aquilina said in a statement.

Holden will continue sales and deliveries of the Commodore and Astra through 2020 with "diminishing model availability" until they run out.

Australian General Motors subsidiary Holden on Tuesday announced that its current ZB-generation Commodore sedan and wagon will be the last, with the nameplate to be retired in 2020.

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