Another Deliveroo TV ad banned for being misleading

Deliveroo ad bags 300 complaints from viewers

Another Deliveroo TV ad banned for being misleading

Leading with 336 complaints was a Go Compare advert which many viewers felt trivialised road accidents after the brand's comical opera singer was involved in a auto crash.

Viewers said the advert made light of the distress fireworks cause to some animals, prompting the company to withdraw it.

Many potential customers were left outraged by the food delivery service's misleading advertising campaign which saw a woman diving into a bag brought to her door by one of the team's drivers.

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The ASA upheld the complaints based on the codes around responsible advertising, and ruled that "f*ck was a word so likely to offend that it should not generally be used or alluded to in advertising", regardless of where it appears. She called out the name of each restaurant or type of food as she handed over the meals: "Chinese, KFC, Wagamama, Greek salad, Pizza Express, Burger King, Five Guys, Doner, Buon Giorno Italiano, prawn crackers". After handing out the final delivery, our leading lady dives headfirst into the bag.

However, while the ASA noted that there was on-screen text to clarify the nature of Deliveroo's service, the regulator concluded: "The overall impression [was] that customers could order food from different restaurants to be delivered together".

On-screen text stated "Geographical restrictions apply". We considered consumers would not assume that a separate delivery charge applied for each restaurant ordered from. Rather, you need to make a separate order for each, incurring a delivery fee each time.

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In its defense, Deliveroo claimed that the unusual action that unfolds during the ad in the house - including the "magic bag" and endless guests - makes it clear that this is not your typical household. Deliveroo said the advert was about emphasising "choice".

The advert was one of the most-complained about of the year, with viewers saying it suggested they could order food from different restaurants to be delivered together.

Then again, the ASA said that the domestic atmosphere of the ad and the reference to "All your household favourites, now on Deliveroo" "strongly implied" folks would possibly maybe maybe well come up with the option to notify collectively from different companies and products.

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