South Dakota's governor defends 'Meth. I'm on it' campaign

South Dakota’s ‘I’m on meth’ campaign prompts online guffaws	 	 	 			Courtesy South Dakota Prevention

South Dakota’s ‘I’m on meth’ campaign prompts online guffaws Courtesy South Dakota Prevention

By Monday evening, social media had a field day with the slogan and accompanying ads, which, many said, make it sound as though everyone in the state is using the drug.

The public service announcement is generating plenty of discussions online and elsewhere over whether the phrase "I'm on Meth" is a mistake or a clever marketing statement.

She also said what the campaign tagline was referring to was "that each one of us, no matter who we are, that we're on the case of meth". Kristi Noem launched a program to bring attention to the problem of methamphetamine abuse in the Mount Rushmore State, and the slogan couldn't help but draw comments.

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- FERRARI SHEPPARD (@stopbeingfamous) November 19, 2019South Dakota, to judge by this thread, has problems that go deeper than the meth epidemic.

The US state of South Dakota is struggling with a growing meth problem, so they have launched an attention grabbing campaign that is making meth "everyone's problem" but some people think they have missed the mark.

"We're encouraging everyone to work together to eliminate meth", she said. We're on it.' A dedicated website, TV ad, billboards and posters feature people of different ages and demographics quoted as saying, "I'm on meth", from grizzled cowboys to high school football players. @drewmagary wrote: 'A million dollars isn't cool.

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"South Dakota is running a brilliant campaign imo".

Appearing to respond to the backlash in a Sunday evening tweet, Noem bought into the adage that any publicity is good publicity.

South Dakota just started off an anti-meth advertisement marketing campaign by initially admitting that the point out has a issue. You don't have to be a user to be affected by meth.

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"We're all going to be taking some responsibility in battling it and making sure that it's not going to have a place in our state in the future", she said. Gill said the price paid to Broadhead produce the ads was justified considering that meth addiction is on the rise in South Dakota.

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