Hulu is the latest streaming platform to announce a price hike

Hulu interface on a TV tablet and phone

Hulu is the latest streaming platform to announce a price hike

The latest price hike comes after Hulu added an estimated 400,000 new customers in the third quarter of 2019, putting it at 2.7 million - just ahead Dish Network's Sling TV to nab the No. 1 spot among USA over-the-top TV providers for the first time.

Hulu with Live TV's price will rise $10, to $55 a month, in December.

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Hulu recommends those who can't afford to pay for Hulu + Live TV to choose one of its less expensive on-demand plans during those months when there's nothing interesting to watch that would only be available through Hulu + Live.

This will be the second price increase this year for people who subscribe to Hulu with Live TV.

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Hulu also noted that customers can downgrade their live TV subscription - to get just the $5.99 per month (with ads) or $11.99 per month (no ads) SVOD-only tiers - at any time. AT&T's TV Now hiked its price 30% in October to $65 per month. Sony recently dropped out of the skinny race, folding PlayStation Vue after a four-year run.

The entertainment industry's attention has shifted to new and upcoming streaming services like Apple TV Plus, Disney Plus, AT&T's HBO Max and Comcast 's Peacock. Disney Plus is priced at $6.99/month, or a $12.99/month package that includes Disney Plus, Hulu, and ESPN Plus. Hulu, which has lagged behind its streaming peers like Netflix, has become the landing pad for more adult-oriented content Disney acquired through its acquisition this year of 21st Century Fox.

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"The FX presence on Hulu, combined with original production from our ABC and Fox Television Studios and our Fox movie studios, including Searchlight, will greatly enhance Hulu's consumer proposition", Disney's Iger said in the earnings call last week. It lets viewers access more than 60 live TV channels, including newscasts on NBC and CNN, live sports, via ESPN, and several cable channels.

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