China: Alibaba Singles' Day sales on course for new record

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Chinese singles' day blows away Thanksgiving weekend

But Alibaba, based in the eastern city of Hangzhou, turned it into a shopping promotion akin to the late-November US "Black Friday", which "Singles' Day" now handily surpasses.

Total GMV exceeded $10 billion within 29 minutes and 45 seconds. Besides Alibaba's Tmall and the brands' own platforms, rival sites such as, and Pinduoduo are running their own Singles' Day campaigns.

The day's sales - the scale of which looks to set yet another record in its 11th year - was temporary relief to retailers facing fading demand as Chinese consumers anxious over slowing economic growth and the tariff war with Washington tighten their belts.

Lolli's team-up with Alibaba would allow U.S. -based users who purchase on the Chinese platform to earn 5% back in Bitcoins.

Almost 1,000 foreign web celebrities broadcast live to all parts of the world 24 hours a day in dozens of languages, which has been considered as a remarkable role in stimulating global consumers' shopping desires.

Early figures showed Japan, the US, South Korea and Australia were the most popular sources of products bought by shoppers. At the open, the top 5 regions in mainland China in terms of transactions were Guangdong, Zhejiang, Jiangsu, Shanghai and Shandong.

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For the uninitiated, this was the 11th edition of the annual Singles Day event, which is also known as Double 11 shopping festival as it takes place on November 11.

"The e-commerce giants have barely offered even superficial responses", said Tang Damin, a plastics campaigner with Greenpeace in the Chinese capital Beijing.

Singles Day is an informal, anti-Valentine's Day holiday in China celebrating people who aren't in relationships.

Swift finished at midnight and Singles' Day began immediately afterwards. Written numerically as 11/11, the date looks like "bare branches", a Chinese expression for the single and unattached.

"With the center course growing in China, it can be a truly wonderful option for Australian businesses to interact with Chinese consumers".

Ahead of this year's shopping extravaganza, consumers seemed to be as eager as ever to snap up deals.

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Alibaba said that dozens of brands, including Apple, L'Oreal and Dyson, had received more than US$14 million, in pre-orders. American TV star Kim Kardashian had also jumped on the Chinese retail bandwagon this week by live-streaming on Taobao with local influencer Viya, to show off her KKW cosmetics line to the roughly 12 million viewers, according to Quartz. Taobao livestreaming generated more than $15.1 billion in GMV in 2018, an increase of nearly 400% year over year. Electronics gadgets and fashion items were among the most sold goods this year, company executives said in an interview.

And Twitterati had a field day as a frenzy of buying was reported from across the world.

Cainiao, Alibaba's logistics affiliate, has an inventory of 500 million tons of goods, ready to be dispatched to consumers shopping on Singles' Day. AliExpress sold goods from Chinese brands to worldwide residents; Tmall sold goods from global brands to China; and Taobao sold Chinese brands' goods to people in China. Having one dedicated day for these "special" sales has become quite the norm.

Over half of merchants on Alibaba's Tmall marketplace used livestreaming to sell products during the event.

Alibaba's one-day promotion on its Taobao and Tmall platforms began at midnight Sunday following a flashy stage show in Shanghai headlined by Grammy-winning United States pop star Taylor Swift.

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