Reported by Bloomberg, David Heinemeier Hansson, the creator of the Ruby On Rails application framework, send a series of tweets starting on Thursday about his and his wife's experience with Apple Card and the inexplicable difference in credit limits that they each were approved for.
Federal regulators in NY are opening up an investigation into Apple and Goldman Sachs after a series of tweets went viral accusing the two companies of gender discrimination over Apple Card credit limits.
"The department will be conducting an investigation to determine whether New York law was violated and ensure all consumers are treated equally regardless of sex", a New York State Department of Financial Services spokesperson told Bloomberg.
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He tweeted that appeals when she got a far lower credit limit fell on deaf ears. According to the entrepreneur, the maximum loan amount that he was allowed to take was about 20 times more than the amount that his wife could get.
In a tweet, Mr Hansson said the disparity was despite his wife having a better credit score.
"Our credit decisions are based on a customer's creditworthiness and not on factors like gender, race, age, sexual orientation or any other bias prohibited by law", the statement read.
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New York's Department of Financial Services has initiated the probe into the credit card practices of Goldman Sachs, which provides the Apple Card.
The Apple Card, launched in August, is Goldman's first credit card.
The investigation will focus on whether or not Apple Card is discriminating on the basis of gender.
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When Apple Card finally raised her credit limit without addressing the scoring system, he tweeted, it was essentially trying to "bribe one loud mouth on Twitter, then we don't have to actually examine our faulty faith in THE ALGORITHM". They continued, "any algorithm, that intentionally or not results in discriminatory treatment of women or any other protected class of people violates NY law". We have no separate bank or credit card accounts or any separate assets. The Wall Street investment bank has been offering more products to consumers, including personal loans and savings accounts through its Marcus online bank.