Facebook introduces its new company brand designed for clarity

Facebook's new corporate logo

Source Facebook

Interestingly, Yahoo redesigned the brand exactly opposite to Facebook's style, making all the letters lowercase.

Facebook will start to use the new branding within its products and marketing materials, including a new company website, over the coming weeks.

Instagram and WhatsApp, for example, once operated very independently, but the co-founders of both companies have left in the past 18 months as that autonomy started to fade.

"We wanted the brand to connect thoughtfully with the world and the people in it", Facebook said. Meanwhile, the lowercase "f" logo and "facebook" wordmark will designate the social network's app and desktop site as it did before.

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Several times this year Zuckerberg appeared before the US Congress to answer questions about the company's Libra digital currency, dodging attacks from lawmakers livid over Facebook's cavalier treatment of users' data and the idea it might soon be able to treat their financial transactions with similar nonchalance. The idea of the new branding is to make it clear which products come from Facebook. Even Chris Hughes, Facebook's cofounder, has called for regulators to break up the company, and has launched his own fund to support academic research and policy on antitrust matters.

It also comes as the social network faces calls in the U.S. to be broken up, notably from presidential hopeful Elizabeth Warren, who argues that the biggest players of the tech industry have become too powerful. It said the new name "better reflected the diversity of the group".

What this means: Facebook's new move is probably a way of washing off the backlash it received from different countries over privacy breaches.

Its boss Mark Zuckerberg had to face United States lawmakers last month to explain the company's policy on not fact-checking political adverts.

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Notice that as the Facebook logo changes colors in the GIF at the top of this article it bounces between the Facebook blue, the WhatsApp green, and the Instagram red/purple/orange gradient. "I also think Facebook is doing this to bring together the other products while still giving the other products space from the "issues" of Facebook".

"Rename Not surprising, as it follows a trend - simplifying the trend. Many organisations are choosing a strong, but pared-back visual identify and are shrugging off "flair" in favour of plain".

According to Tech Crunch editor Josh Constine, the move is ill advised as he views it as a way of stamping Facebook name on everything. The old adage is true: "if it ain't broke don't fix it".

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