"Our intent regarding the temporary stoppage of him selling doughnuts was to ensure product quality and regulatory compliance to protect both Jayson and Krispy Kreme", the company said. But when the donut shop giant caught wind of his operation, they told him to close up shop.
As a senior studying accounting at Metropolitan State University in St. Paul, Gonzalez had worked out the math perfectly. Then, he would drive another 233 miles back to re-sell them for up to $20 a box. The deal also includes a 500-dozen doughnut donation when he starts up again.
Unfortunately, his popularity resulted in a brief story in the St. Paul Pioneer Press, and once that article was published it was only a matter of time before Krispy Kreme learned of his unauthorized reselling scheme.
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'We appreciate Jayson's passion for Krispy Kreme and his entrepreneurial spirit as he pursues his education, ' the statement reads. Minnesota has not had a Krispy Kreme location in 11 years.
"I figured it would come eventually, but it arrived early with the surrounding articles", Gonzalez wrote in an October 31 Facebook post on the "Krispy Kreme Run Minnesota" page, which he uses to inform customers of his doughnut hauls. He drove almost 300 miles to purchase approximately 100 boxes of Krispy Kreme Doughnuts and re-sold them for $17 to $20.
His last weekend run was on October 26th and covered eight locations: Burnsville, Bloomington, Minnetonka, St Louis Park, Little Canada, Fridley, Brooklyn Park, and Coon Rapids.
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"They want to ensure I become an independent operator and make sure the brand is represented well", Gonzalez wrote in a Facebook post. He told his Facebook followers on Thursday that he has been told he has to shut down operations. Throughout this experience, I've been introduced to many more opportunities that would have never been possible without the hype.
In a Facebook post, Gonzalez, 21, said: "What I thought would turn out to be a bummer, turned out to be something even better".
Now, it appears Krispy Kreme has had a change of heart and is instead encouraging the budding entrepreneur to maintain his side hustle.
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Gonzalez is now trying to raise money to buy a new vehicle to keep up with the growing doughnut demand.