A shoe company says you can walk on water in their sneakers, and they aren't technically wrong.
More controversially still, the shoes feature a single drop of blood created to represent the blood of Jesus Christ, himself.
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Brooklyn-based product design company MSCHF mocked "collab culture" by dropping a pair of $1,425 "Jesus Shoes" injected with water from the Jordan River on Tuesday - and they sold out in minutes, according to the New York Post. The sneakers are made with 100-percent frankincense wool, and there's also a crucifix in the laces.
Even the packaging was given a religious makeover, with designers adding an image of an angel to the box, as well as a seal modeled after the Papal Seal.
Referencing a recent viral collaboration between Adidas and Arizona Iced Tea, Greenberg explained: 'We wanted to make a statement about how absurd collab culture has gotten'. Now, we only have a passing knowledge of the bible from school RE lessons, but seem to remember something about Jesus getting angry once in a marketplace over profiteering? The passage describes Jesus walking on the water.
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Greenberg said the company does not personally know the buyer of the Jesus Shoe, but they are aware that person listed the sneaker on StockX.
Although most of us probably can't afford $4,500 sneakers, the MSCHF website also has a number of free drops for you to take advantage of.
Nike is not affiliated with the redesigned shoe.
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