Colin Kaepernick's Nike ad won an Emmy for outstanding commercial

Controversial Nike ‘Dream Crazy’ Ad Wins Emmy for Best Commercial

Nike Commercial Starring Colin Kaepernick Wins Emmy Award

The Nike commercial "Dream Crazy" won an Emmy Award for "Outstanding Commercial" at the Creative Arts Emmys Sunday night.

The 2-minute ad - which was first released in September of previous year and was part of the company's 30th anniversary "Just Do It" campaign - received the award for outstanding commercial at the Creative Arts Emmys on Sunday night.

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It was created out of Wieden & Kennedy Portland and directed by Park Pictures' Lance Acord and was part of the brand's 30th anniversary celebration of the "Just Do It" platform.

The "Dream Crazy" commercial, which also referenced star athletes such as Serena Williams, LeBron James, and Shaquem Alphonso Griffin, highlighted people who aspire to go beyond athleticism and be the best in the world at what they do. "Even if it means losing everything".

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Despite the backlash, sales for the company actually increased more than 31 percent directly following the commercial, and their stocks reached an all-time high.

Nike released the advert, titled Dream Crazy, in September a year ago.

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If you happen to'll recall Trump was livid on the Nike advert that includes Colin Kaepernick, going as far as to say (amongst different issues) that it sends a "terrible message". Many viewers, however, focused on Kaepernick, whose sideline protests against racial injustice during National Football League games garnered widespread attention - including negative attention from President Trump.

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