Wendy’s will introduce breakfast across the United States next year

Wendy's plans nationwide breakfast launch for 2020

Wendy's to launch breakfast nationwide in 2020

According to WTOP-FM, cold brew coffee is added to the classic Frosty, and the drink comes in vanilla and chocolate flavors.

Currently, Wendy's offers breakfast, including a bacon sandwich and a honey butter chicken biscuit, at about 300 locations. Wendy's could use the boost. The company said it's planning on hiring about 20,000 new United States employees.

Wendy's is set to join the ranks of McDonald's, Burger King, Taco Bell, Hardee's and other fast food outlets that serve breakfast.

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Wendy's is making another run at breakfast. The company has toyed with the idea of going nationwide for a few years, BrandEating has reported, but didn't take the leap until now. Todd Penegor, Wendy's president and CEO, told CNN that the breakfast rollout "provides incredible growth opportunities".

Wendy's Co. has cut its earnings outlook as it spends to roll out breakfast across the U.S. Shares fell on the news. Wendy's has previously tried pushing breakfast in past years with lackluster sales results. Attempts have gone as far back as the 1980s, 2006 to 2009 and even 2010, according to a report from restaurant-focused editorial QSR Magazine.

Competition in the breakfast category has been heating up in the fast-food industry. In February, the company expanded with "Made to Crave" options. The new "BBQ cheeseburger", true to its name, rounded out the burger trio.

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Wendy's dropped some major news in August when it announced the return of its beloved spicy chicken nuggets. Next year all stores will be offering breakfast sandwiches, coffee and more.

Breakfast is an important meal for fast food chains. It's planning to hire 20,000 employees for the initiative. McDonald's has experimented with indulgent breakfast items like donut sticks.

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