Apple on Tuesday launched a smartphone-generation credit card in the USA and moved closer to hitting the hot streaming television market with a new subscription service. The Netflix competitor, dubbed Apple TV+, was first unveiled by Apple back in March. The card was planned to launch sometime this month, and the company started receiving applications a couple of weeks ago as part of a preview rollout for random people that have pre-registered for the service.
Apple is pushing into services to generate added revenue from its large base of iPhone, iPad, Mac and Apple Watch users. In other words, if Apple wants its video product to compete with Disney's own streaming service - and stay ahead of the curve - it should launch by this autumn.
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A report in Bloomberg on Tuesday, however, indicated that Apple is eyeing a November launch in the US with a monthly subscription cost of $US9.99 ($15), and that there is a high likelihood it will offer free trials. Though that price has not been confirmed by Apple, it would be more expensive than Disney+, which launches November 12 in the United States and will cost $6.99 per month. This is different from the way Netflix launches series, which makes the whole season available to binge at one time. Apple has taken a very diligent approach toward creating new programming.
Two seasons of Apple's upcoming TV series, "The Morning Show", cost $300 million, according to Bloomberg.
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MacRumors reports that the code strings found in macOS Catalina suggested that Apple TV+ would imply limitations on the total number of downloads, downloads per show or movie, or the total number of times a show or movie can be downloaded.
Such a launch date will see Apple going head-to-head with Disney+, will the entertainment behemoth has confirmed will launch in the U.S. on 12 November. Apple is expected to also offer a free trial period - likely one month - bringing TV+ in line with Apple Music.
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Apple began rolling out its virtual credit card at the beginning of August, first releasing it only to a limited-number of customers.