UBS Believes Apple is Working on a Foldable iPhone


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And according to UBS analysts, the Cupertino-based tech giant could join the foldable phone party in the next couple of years, albeit Apple's plans isn't exactly as you'd expect it to be. A lot of Apple loyalists have been wary of the price of the latest iPhones but it appears that for as long as there is new technology tied up (which in this case is the foldable display), coughing up more dough is something they won't mind.

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Visit Business Insider's homepage for more stories. As with everything Apple, the foldable iPhone would be more expensive than its rivals, and this could be a major problem for the first generations. First reported by Japanese site Mac Otakara, the release date of the new iPhone is said to have been revealed accidentally by SoftBank president and CEO Ken Miyauchi.

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"We believe a product (iPad most likely before iPhone) could still come next year, but 2021 is more likely", the report says. Of course, Apple being Apple, the company is undoubtedly determined to do it right, and we've already seen what happens when a company tries to jump the gun and cares more about a foldable device being "first" than it does about it being "good". An Apple patent application that surfaced in February also describes a flexible display device, with images that seemingly show a smartphone that folds in half from top to bottom. The UBS report contains a survey of users, in which a third of those surveyed expressed high interest in buying a folding phone. That would be an increase on spending for regular smartphone users. Samsung then reclaimed those review units and delayed the consumer launch of the phone.

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Samsung's Galaxy Fold may have struggled to launch and Huawei has pushed back the debut of its foldable Mate X, but none of these delays seems to have sequestrated interest in foldable phones.

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