Netflix Is Tracking Some Users' Physical Activity: Here's Why

Whoops time to ditch Netflix

Netflix strangely wants your physical activity data

Testing new features to make your service better is a perennial task and Netflix knows it well.

Last week, a Twitter user noticed the odd request from Netflix's Android app, and posted a screenshot.

We've reached out to Netflix with some additional questions about the tests, including what they mean by "on the go". The video streaming app on my own OnePlus 5 hasn't sought permission to access my physical activity data, though.

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So, what's going on? Users who don't want the app to track their physical activity can open Settings Apps Netflix Permissions, then tap "Physical activity permission.' Change the setting from "allow" to 'deny" to end the permission.

It is probably Android Q OS customers which might be being eyed up for this new Netflix function. However, if that's the case, it's not clear how Netflix would be able to do anything about this, because it doesn't control smartphone connection hardware, nor does it control cell towers.

"We are continually testing ways to give our members a better experience", Netflix said.

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Netflix said the move, only rolled out on select users" phones, is "part of a test to see how [it] can improve video playback quality when a member is on the go, ' according to Next Web, which first reported it.

Netflix is gathering knowledge on how a lot a few of its Android-using clients work out. There are a number of possibilities for why the company would want your physical movement data.

I'm not sure how knowing that a user is moving would influence the way Netflix chooses to buffer programming.

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The company didn't shed any light on how it may use that data to improve on-the-go video playback.

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