Google suspends ticketing firm Viagogo as an advertiser

Viagogo has been banned from advertising on Google

Viagogo has been banned from advertising on Google Credit PA

"We had approached Google some time ago for action to be taken over Viagogo's advertising in Google's paid search, and we're delighted this has now been done".

Ticket reseller Viagogo is facing fresh regulatory pressure from the UK's Competition and Market Authority after being ordered to "overhaul" its business practices by mid-January as part of a raft of measures created to squeeze out ticket touts and enhance consumer rights.

"This is an important victory for campaigners including UK Music, FanFair Alliance, Culture Minister Margot James and cross-party MPs like Nigel Adams and Sharon Hodgeson".

The CMA initially launched legal action against Viagogo in August previous year, over concerns it was breaking consumer-protection law.

In November, the Competition and Markets Authority secured a landmark court order against the firm - something that was supposed to force the firm to provide consumers with more information when they purchase tickets.

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Viagogo has faced numerous criticisms including profiting from charity concerts and selling tickets that might not be accepted at a gig.

"When people use our platform for help in purchasing tickets, we want to make sure that they have an experience they can trust", the Google spokeserson said.

Viagogo responded, saying "We were extremely surprised to learn of Google's concerns today".

Google said on Wednesday that it was having "ongoing conversations" with the regulator about Viagogo's advertising practices.

This suspension will not affect the company's regular search results.

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"We are confident that there has been no breach of Google's policies and look forward to working with them to resolve this as quickly as possible", it said.

The CMA said that, although Viagogo had made "many positive changes", these were not enough to comply fully with the court order.

In 2017 the Australian Competition and Consumer Commission launched legal proceedings against Viagogo after it received more than 3000 complaints from customers.

Subsequently, the site was ordered to inform buyers which seat they would get and of any potential risks of them being turned away at the door.

Google was urged to stop accepting money from Viagogo in an open letter signed by the Football Association, several MPs and the trade body UK Music previous year.

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