The retail giant informed in a press release that this year's Prime Day was the best one in its history: Prime members from 18 countries purchased more than 175 million items, surpassing Black Friday and Cyber Monday combined.
Business Insider reported that some customers faced technical issues during Prime Day.
Amazon's event has reshaped the dynamics of retail and forced other sellers to join in with discounts and promotions, fueling activity in what had previously been a slow period. This year's big sale, which was preceded by current deals across Amazon's marketplace, includes potential savings on gifts like 1080p Fire TVs, which offer CBS Sports HQ and CBS All Access. The only dollar figure it broke out was the sales of products from independent small and medium businesses, which topped $2 billion this year, up from about half that last year.
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Here are a few data points from Amazon that will be examined by analysts to estimate revenue.
How can I participate in Prime Day?
Amazon added more new Prime members on July 15 than on any previous day.
"We provide great employment opportunities with excellent pay - ranging from $16.25-$20.80 an hour, and comprehensive benefits including health care, up to 20 weeks parental leave, paid education, promotional opportunities, and more", spokeswoman Brenda Alfred said.
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Prime Video is included as part of Amazon's Prime membership.
Scroll down for more Prime Day deals in July, each valid for 24 hours only!
We've seen some seriously impressive deals in the Amazon Prime Day sales, but this one is easily the best.
"This year's Prime Day was an overall success for the millions of deal-hunting consumers and multiple retailers that launched their own sales in tandem with Amazon", Mario Ciabarra, CEO of Quantum Metric, told Retail Customer Experience in an email.
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