As the leading player in the North American handset market, Apple Inc. was hit hardest by the downturn.
The company's data shows that weak demand pulled down first-quarter phone sales to a five-year low of 36.4 million units. Canalys estimates in all shipment made by Apple 4.5 million were iPhone XR units.
The iPhone maker shipped 1.46 crore devices in Q1 2019 in total, compared to 1.79 crore devices shipped during Q1 2018. While on the other side Apple rival Samsung smartphone shipments increase 3 percent year-over-year, whereas LG shipments was down by 24 percent. Furthermore, the firm says that this strategy was not enough to offset the shortfall of iPhone shipments in first quarter of 2019.
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"Apple's fall in Q1 followed particularly high shipments of flagship iPhones in the previous quarter", said Thielke.
With total shipments of 4.8 million units and a market share of 13.3 percent, LG was the third largest vendor in North America in Q1.
"Moving into March, we did see an uptick in iPhone XR shipments, an early sign that these challenges may be starting to ease at home".
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Apple was helped by carrier and retail discounts on older models, such as the iPhone 6S and iPhone 7, as well as the growing use of trade-in promotions, according to Canalys Research Analyst Vincent Thielke.
Of course, it takes more than rescheduling the launch date of a handset to make it successful and per Canalys, the reason why the Galaxy S10 devices performed better than their predecessors in the North American market is that they became one of the first phones to bring a plenty of new features to the USA, such as reverse wireless charging, pin-hole display, and ultra-wide angle lens. BLU has regained the top position, followed by Lenovo, Samsung, LG, Apple, Google and TCL in the USA unlocked smartphone market during Q1 2019.
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