Taylor Swift shatters YouTube records with ‘Me!’

Taylor Hill  Getty Images

Taylor Hill Getty Images

Swift and Urie are set to open the 2019 Billboard Music Awards with a performance of "ME!" on Wednesday. Which brings us to KITTENS.

U.S. pop singer Taylor Swift released her comeback single, ME! He's a tiny doe-eyed kitten named Benjamin Button, he loves tummy rubs and purring, and he has stolen what little remains of the internet's collective heart.

Taylor Swift introduced her fans to a very special four-legged friend last week.

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The MV of Swift's "ME!" featuring Panic! at the Disco's Brendon Urie was released on midnight ET on April 26 after days of dropping cryptic hints on social media. If you have an Apple Music account, you could also go to the app and set a notification to alert you when the new album is out - ME! is our first glimpse of what to expect from what is for now being referred to as TS7.

"I never had a cat love people this much...look how sweet he is, " she gushed.

"'There have been times where I needed to take years off because I just felt exhausted, or I felt like, really low or really bad", she added. And that is her latest single, ME!.

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"Dave Myers is an wonderful director and he co-directed this and just really tried to make this entire, magical, fantastical world but also include as many foreshadowing moments about the new album and visuals that would be like little clues and hints and Easter Eggs in the video". ". So you're gonna have two sisters".

Prior to the video's release, Swift even teased that a third cat would be joining her family through her surprise mural in Nashville. "Like, get to know somebody and that will be more interesting-if you actually know someone for who they are and what they actually think is cool".

As we recently noted though, this certainly won't be the first time that YouTube's 24-hour viewing record is either broken or added to, with hyped releases and voracious fanbases doing their best to ensure their favourite artists score the viewing honours that they deserve.

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In a second post with two photos of the kitty, Swift revealed his name to the world, writing, "This is Benjamin Button".

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