YouTube TV now costs $50/month, existing subscribers not grandfathered in

The price of You Tube TV just went

The price of You Tube TV just went

However, the service's price was bumped up to $40 back in February of 2018 to reflect the new channel offerings YouTube TV has received.

YouTube TV now includes the Discovery network's channels.

It appears YouTube TV has been listening to our cries for HGTV and Food Network, though, the addition of the Discovery network to the platform has also brought along yet another price increase for the service.

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YouTube TV is no longer the bargain it was when it launched in 2017.

The new pricing takes effect today for new subscribers.

The price for members billed through Apple will be $54.99 per month, it added.

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Despite the price increase, Google still sees YouTube TV as one of the premier offerings in the streaming TV market with an abundance of perks for subscribers.

When YouTube TV launched at a price of $35/month, it was seen as a breath of fresh air in the streaming TV market.

Subscribers still get unlimited cloud DVR and three simultaneous streams included. The streaming service also features Epix for an additional charge, with OWN: Opra Winfrey Network coming later this year. I called it a "robust and modern way to watch live TV" in my review.

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"We are proud to partner with YouTube to deliver our beloved networks, talent and programming to YouTube TV subscribers", said Eric Phillips, President of Affiliate Distribution at Discovery. Add on a couple of extra "add-on channels" such as Showtime and you could end up paying as much as you would've for cable and defeating the whole point of cutting the cord in the first place.

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