Papa John's scores Shaq to help revive its image

Shaquille O'Neal

Shaquille O’Neal Added to Papa John’s Board of Directors After N Word Controversy AP

"This is a triple-threat opportunity for me", O'Neal said.

The company, beset by several controversies over the last several months is adding former National Basketball Association center Shaquille O'Neal to its board, making him the company's first African-American director as it tries to move past its troubles.

O'Neal has been a highly reputed investor for decades, owning major franchises such as Krispy Kreme Doughnuts, fast food joints and Shaquille's restaurants in Los Angeles, Las Vegas and Atlanta.

The announcement comes after the pizza franchise weathered a public relations storm previous year when the founder, Schnatter dropped the n-word during a conference call.

In return, the company will pay O'Neal $8.25 million over three years, half in cash and half in stock.

Papa John's shares rose more than 4 percent in midday trading Friday.

Читайте также: Monaco a vidé ses rues pour accueillir Xi Jinping

"Shaquille has an excellent entrepreneurial background, including as a restaurant franchise owner, and is a natural creative marketer", he said.

As a partner, endorser and spokesperson, Papa John's said O'Neal "has significant experience helping to market and grow leading consumer brands across multiple categories".

Nine months ago, the company's founder, John Schantter, was dropped from marketing and promotional materials, including Papa John's pizza boxes, after a number of public scandals.

In this instalment of Sidelines, Shaquille O'Neal, NBA Champion, takes a look back at his successful career, his booming business ventures, and why his latest gig has him transforming into DJ Diesel as he plays the hottest clubs in the world - including Toronto's Cabana lounge at Rebel Nightclub. "Papa John's is no different, and it struck a chord with me that the company is putting in the work to do better within its walls and in the communities it serves across the country".

Following these statements, Papa John's received an onslaught of support from white supremacists, who felt the corporation's values aligned with the white power agenda. He previously owned 27 Five Guys Burgers and Fries franchises. He is expected to invest about $840,000 of the $2.8 million anticipated acquisition costs for the restaurants, Papa John's said in a filing.

При любом использовании материалов сайта и дочерних проектов, гиперссылка на обязательна.
«» 2007 - 2019 Copyright.
Автоматизированное извлечение информации сайта запрещено.

Код для вставки в блог

Latest News