Apple Sets March 25 to Announce Its Next Big Thing

'It's show time': Apple confirms launch event on March 25

Apple confirms 'It's show time' event on 25 March, to likely launch a TV subscription service

Apple has announced that it will be holding an event on March 25.

Apple's streaming TV service is going to be a very significant force in the market if a market-analysis firm is correct.

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Finally, a paid-for news and magazine subscription service is also likely to be unveiled, integrated into the Apple News app, but again that may not launch worldwide immediately. The event will take place at the company's new Steve Jobs theater in Cupertino, California. Apple is said to charge $10 to its consumers for the premium news subscription services. Apple's Tim Cook had noted that services will be crucial for the company, as iPhone sales slow and hardware innovation makes the once-annual upgrade less of a draw. Apple's live stream page gives some clues about the launch event.

The magazine subscription service will be integrated into the existing Apple News app and is based on the company's acquisition of Texture past year. However, thanks to the short video invite sent by Apple, we have some idea of what Apple might be introducing.

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"If Apple executes with minimal speed bumps and aggressively acquires content given the company's massive installed base and unmatched brand loyalty we believe reaching 100 million subs in the medium term (3 to 5 years) is a realistic goal", predicts analysts with Wedbush. We've previously reported on deals with Oprah, Jennifer Anniston, Reese Witherspoon, J.J. Abrams, and Steven Spielberg, among others.

The forthcoming event will also be the first time Apple has used the venue for something other than an iPhone announcement.

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