After nearly a year of waiting we will finally get to see her portray Carol Danvers when CAPTAIN MARVEL heads to theaters this March and FlickDirect, in conjunction with Marvel Studios, has some IMAX advance screening passes to give some lucky winners the opportunity to see the film before it is released nationwide on March 8, 2019. Now, instead of a percentage score, the site displays a raw number of users who have indicated that they intend to see the movie (for "Captain Marvel", that's 16,571 as of this writing). As such, Rotten Tomatoes is also disabling the comment function for any movie prior to its actual theatrical release.
Movie review site Rotten Tomatoes announced a few tweaks to the site today that could make it harder to troll films, especially those that aren't out yet.
Regarding the Captain Marvel controversy, the film's "want to see" percentage score dropped into the 20s with over 50k votes (meaning 80% or so claim they don't want to see it), in addition to fans voicing their dissatisfaction in the review section.
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Throughout the roll out of new audience rating features, Rotten Tomatoes will call out enhancements on the site and link to a product update blog, where users can find explanations. It likely won't affect "Captain Marvel", either. Warner Bros. retains a 25% stake in Rotten Tomatoes.
Last August, Rotten Tomatoes launched an initiative to cast a wider net among critics included in its Tomatometer rating system, particularly to reflect women and underrepresented voices. However, we don't know the full extent of Rotten Tomatoes' additional security features, so perhaps they could implement changes that could thwart mass-coordinated "review bombs" that have taken over toxic fandoms recently.
The "Want to See" percentage score will also be removed for the duration of a movie's pre-release period.
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Of course Rotten Tomatoes has plenty of other options for combating "non-constructive input" and "bad actors" (some of which you can read about here, in a post written in the wake of Black Panther's review bombing campaign), but these moves are certainly a step in the right direction. The Audience Score is the percentage of all users who have rated the movie or TV show positively, meaning they've given it a star rating of 3.5 or higher (out of 5 stars).
Of course, trolling doesn't magically stop after a movie is released.
Additionally, Rotten Tomatoes announced the establishment of a $100,000 grant program to create more opportunities for critics serving underrepresented groups to cover major film festivals and gain access to press screenings.
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Rotten Tomatoes Rotten Tomatoes screenshot from February 26.