Apple’s CES Ad Hits Google And Amazon Where It Hurts

Apple uses famous Las Vegas slogan to promote iPhone security on billboard near CES

Apple greets CES 2019 with snarky iPhone privacy billboard

The message was emblazed on 13-stories of a hotel that overlooked the Las Vegas Convention Center where CES will be held. It's a clever play on the iconic slogan "what happens in Vegas stays in Vegas". In this episode of Consumer Tech Update, Kim gives us a snapshot of some of the tech we'll see from CES this week and what it will mean to us over the next few years. The ad isn't for a new Apple product, rather it's throwing shade at other companies in attendance by highlighting Apple's privacy policies. Many large tech companies no longer exhibit at CES, but find other ways to make their presence known.

Apple has made its commitment to consumer privacy quite public, separating itself from Google and Facebook that have been called into question for their privacy practices.

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Of course, workers have been setting up very impressive displays and booths that cover nearly 3 million square feet at the Las Vegas Convention Center, and 10 other locations.

CES is scheduled to begin on Tuesday. That's especially true for Monday, Jan. 6: "Press day" is comprised of at least a dozen press conferences, starting at 8 a.m. PT sharp (11 a.m. ET, 4 p.m. UK) with LG.

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Apple's billboard, which was first spotted and shared on Twitter by Engadget's Chris Velazco, is clearly at dig at the various products and services appearing at CES that aren't placing enough priority on users' privacy and security.

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