Chinese tech companies reduce presence at CES tech show amid trade tensions

Ahead of CES, Apple puts up billboard touting iPhone security

World's First Truly Flexible Battery Promises Wearable Revolution - CES 2019

Amazon and Google are expected to have a lot to show at CES. It's a clever play on the iconic slogan "what happens in Vegas stays in Vegas". That's because tens of thousands of people are headed to Las Vegas for the annual tech trade show, CES.

Originally spotted by Engadget's Chris Velazco (via Twitter), Apple this week paid for a billboard with a tagline that reads: "What happens on your iPhone, stays on your iPhone". The real point of the ad, however, is the web address under the text, a link to, which goes into detail about Apple's privacy and security features, including how data related to Face ID, Touch ID, Apple Pay, and users' health remain protected.

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Even though Apple never had an actual presence at CES, Apple has always been the invisible elephant in the convention halls, with device and accessory makers committing time and resources to build out the Apple ecosystem.

Is Apple really better than the others?

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Apple might also be playing defense, though. As far as Google is concerned, they've also had quite a few privacy problems and the company is known for heavily using user data for ads. So if the tech giant wants to live up to the message he just showcased on a building, it has to first make sure that its privacy protections can never again be breached and that they apply to every part of the world the same way. And when you notice an exciting title in one of the stories, then it is highly possible she was behind it!

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