Netflix issues warning over Bird Box Challenge because good God!

Gary in Bird Box drawing the creatures

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Netflix has issued a warning after several people have been participating in the Bird Box challenge.

The popular hashtag trend is basically just people blindfolding themselves to perform everyday tasks, ranging from haircuts (bad idea!) to walking the dog (bad idea!).

Directed by Susanne Bier, the movie follows a blindfolded family - a woman (Sandra Bullock) and two children - as they navigate a post-apocalyptic world where one's sense of sight can actually get you killed.

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'Can't believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE, ' Netflix tweeted Tuesday. Weeks after Netflix released the film, some people have been taking it upon themselves to try various activities with a blindfold on, not unlike the characters in the movie.

While some attempts have been unsafe - including one where a boy appears to fall down the stairs of a subway entrance - many have also been harmless imitation of scenes from the film.

Although Netflix was undoubtedly trying to be helpful (and ward off potential lawsuits), the post may have inspired some Twitter users to attempt the challenge.

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With over 45 million streams in its opening week, the Netflix original film has become a viral smash - due in large part to the hilarious memes that went viral following its release.

And in a meta moment, of course, the meme machine used some "Bird Box" memes to comment on Kardashian West seemingly not being aware of this moment in pop culture history.

Despite the alarm, there aren't a lot of examples of disastrous Bird Box Challenges.

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