Forever 21 Yanks White Model from "Wakanda Forever" Ad After Backlash

Mike Kemp—Corbis via Getty Images

Mike Kemp—Corbis via Getty Images

The photo was of a white model wearing a "Black Panther"-themed sweater that read "Wakanda Forever!".

People on social media quickly came at Forever 21, sharing their frustrations that a black model was not chosen to rock the jumper.

In a statement to The Hollywood Reporter, Forever 21 apologized if people found the photo "offensive in any way".

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"Hey Forever 21, in what universe did you think it was OK to feature a white model in Wakanda gear?"

Black Panther was arguably one of the best movies this year. Granted, chances are you knew it wasn't OK, but still as a former #21Men brand specialist for the company.

The film, which was released in 2017, was also praised for celebrating blackness as well as highlighting African culture. Considering the film's success it will only make sense to cash in on it with merch.

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"They got a super pale, blonde, blue-eyed model in a Wakanda Forever sweater... Someone approved this and thought this was going to work", another outraged Black Panther fan expressed. As one might imagine backlash was swift, prompting Forever 21 to delete the tweet though the sweater - complete with images of the white model wearing it - remained on the website for several more hours.

Forever 21 hasn't yet responded to Yahoo Lifestyle's request for comment.

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