Crazy Rich Asians bombs at box office in China on opening weekend

This image released by Warner Bros. Entertainment shows Constance Wu in a scene from the film

Sad face

"Crazy Rich Asians" was approved for release by China's film board last month, along with fellow WB titles "Aquaman" and "Fantastic Beasts: The Crimes of Grindelwald".

Crazy Rich Asians failed to make an impression on its opening weekend as it headed to the box office in China.

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Pundits had wondered if Crazy's December opening in China - long after it had been rolled out in the United States in August - would work against it, since the buzz over its Hollywood breakthrough with an Asian cast had died. However, according to a Variety report, the film has turned out a box office failure, earning $410,000 on Friday and $400,000 on Saturday. The movie was trailing behind indie flick Cool Fish and Marvel's Venom.

I'm not too surprised that this has been the general reaction of Chinese audiences to Crazy Rich Asians - the movie comes from an emphatically Asian-American point of view, and what seems groundbreaking in the film feels par for the course in a Chinese film.

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"So Chinese people in the eyes of Europeans and Americans are just about clans, extravagant snobbery, a blind sense of superiority, and stubbornly clinging to outdated rules and ideas?" one Chinese user wrote Sunday on major review platform Douban, where the film already has a 6.2 out of 10 rating (many audience members have already seen the movie after it was widely pirated online).

It may have been a big hit in the United States but Chinese cinemagoers are not insane over the movie insane Rich Asians.

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