WhatsApp to monetise platform with ads in 'Status'

WhatsApp VP confirms ads are coming to the ‘Status’ section

Brace yourselves: Ads in WhatsApp are coming

One of the arguably intrusive ones is the "Status" feature, which allows users to upload stories just like they would on Instagram or Snapchat, and share them with their WhatsApp contacts.

Well, it is happening for sure as WhatsApp's VP confirmed that ads are coming to the platform.

David Fisher, Facebook's vice president of business and marketing partnerships, in August this year had announced that WhatsApp was planning to bring ads to the platform but it was unclear of how or where to put them.

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The day we've been fearing is on the horizon: WhatsApp is getting ads. "That is going to be primary monetization mode for the company as well as an opportunity for businesses to reach people on WhatsApp", said Daniels. Daniels did not say when WhatsApp users can expect to see ads in the app or whether the messaging service has plans for additional revenue streams.

Slowly but surely, the world is moving away from SMS and MMS as the default way to text message people.

Facebook CEO Mark Zuckerberg's goal to monetise WhatsApp has forced the social media messaging service's co-founders to leave the company. He along with another co-founder has already left the company.

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The messaging app will reportedly start introducing adverts in the "Status" tab that will be viewable, presumably, to the over 1.5 billion people that use it. It said that when advertising is involved "you the user are the product", and even started with a Fight Club quote - "Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need".

Unfortunately, we don't know exactly when Status ads will arrive.

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