President Trump is hoping that he gets similar results for a web video, produced for his campaign, that he tweeted out Wednesday.
The captions read: "Illegal immigrant, Luis Bracamontes, killed our people!"
Many recalled the infamous "Willie Horton" campaign ad from the 1988 presidential election between George H.W. Bush and Democrat Michael Dukakis.
The ad includes footage of Luis Bracamontes, a Mexican man who entered the United States illegally and killed two police officers in Sacramento in 2014, despite having been deported twice before.
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The ad cuts between clips of Bracamontes and scenes of migrants, likely a reference to a caravan of up to 3,000 Central Americans headed through southern Mexico en route to the USA border.
It is unclear who created, or paid for the ad. The campaign did not immediately respond to a request for comment. Jeff Flake said the ad "is just a new low in campaigning". Reporter for the Daily Wire, Ryan Saavedra tweeted that Democrats would "look like fools" if they appeared to be defending criminals like Bracamontes by attacking Trump over the ad.
Horton, who was African American, raped a woman after he was released on a weekend furlough from a MA prison where he was serving a life sentence in 1987.
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Al Cardenas, former head of the American Conservative Union, tweeted at Trump: "You are a despicable divider; the worse social poison to afflict our country in decades". The ad was widely criticized for emphasizing that Horton was black.
Bracamontes was in the country illegally at the time of the shooting. The video shows Bracamontes laughing about his crime and promising to "kill more cops soon".
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