Google Is Giving Your Movies a 4K Treat

Google Play Movies Hands Out Free 4K Upgrades, Drops 4K Pricing Too

Google Play Movies is upgrading select SD and HD movies to 4K for free, reducing prices

In addition, 4K versions of movies on Google Play now cost less than before.

We have been hearing for several weeks now that Google has been preparing to automatically upgrade SD and HD movies purchased through Google Play Movies to 4K (UHD) quality.

Those who have purchased movies through Google Play Movies & TV can expect a 4K upgrade for free.

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That said, if you live in one of those two countries, and Google can find an equivalent match, the higher-resolution file will be all yours to stream to your heart's content.

Google will notify users which movies have been upgraded when they open the Play Movies & TV app. Previously, such films would have set you back between $20 and $25. The free upgrade only applies to movies purchased before today.

We think watching in 4K should be a no brainer, so we're continuously working to make that a reality.

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4K movies can be streamed from the Google Play Store Movies and TV app to 4K Sony Bravia TVs and most 4K Samsung Smart TVs. Leading up to this announcement, 4K films had typically cost somewhere between $25 and $30 unless they were on sale. Google notes that it's working with LG to support its TVs as well.

Google has also announced that UHD movies from the Play Store will soon be cheaper than they have been. Finally, Google today announced the updated Play Movies & TV app for Samsung, LG and Vizio TVs with a modern look and feel to offer a better experience.

Bring 4K to your TV: You shouldn't need to buy an additional device to watch your 4K movies on the 4K TV you already own.

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