The company may also announce a new smartwatch.
Apple unveiled three new iPhones, including two with bigger displays, but perhaps the more dramatic announcement from Cupertino, Calif., on Wednesday was its new Apple Watch, with the new health-related tools.
The company is leaving behind the great, albeit exhausted iPhone 6 design and moving to a lineup that completely adopts the iPhone X design with its edge-to-edge screen. The front facing snapper of the iPhones promises more depth in portrait images. Last year's iPhone X - pronounced "ten" - represented a major redesign.
If you're unsure what new features are arriving on your device next week here's a brief guide on what to expect.
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The iPhone XR gets 1.5 hours more battery life than the iPhone 8 Plus.
In most ways, this year's iPhones look like last year's iPhone X. There's no home button on any of them - love it or hate it, Apple is putting the fingerprint reader permanently out to pasture.
The third model will be iPhone Xr. While we still don't know what the R stands for (Regular, Rookie, Rad?), it's obvious this is the iPhone for Apple fans with a smaller budget, with a design that isn't quite as flashy, a single 12-megapixel camera and a 6.1in LCD display. This one will have a 6.1 screen and its storage options are 64GB, 128GB and 256GB. Both models feature Super Retina displays, OLED screens, a "faster and improved" dual camera system.
The rest of the internals on this smartphone are nearly the same, this smartphone is also being powered by a A12 Bionic chip. The XR will come in black, white, red, yellow, coral, and blue colors.
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Apple's "Gather Round" iPhone XS event is scheduled to take place on September 12 at the Steve Jobs Theatre. Rambo just followed the trail, started substituting "september-2018" for "september-2017" and "iphonexs" for "iphonex", and the rest is history. Here's how the Apple Watch pre-order start times break down in the USA and overseas.
The iPhone XR is built with 7000 series aircraft grade aluminum. Pre-orders for the Apple Watch 4 begin on September 14, while shipping starts September 21.
Apple is gearing up for a revamp of its iPhone lineup, but it'll need to do a lot more to catch its rivals in some of the world's hottest smartphone markets.
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"They have finally added a larger-screen phone so that they can directly compete with the Galaxy Note 9 products", Gartner analyst Annette Zimmermann said at the event at Apple's Silicon Valley headquarters, referring to rival Samsung Electronics which has led the trend toward big-screen phones.