Fat-shaming shirt sparks online backlash

A screenshot of the product before it was taken down. 

Revolve A screenshot of the product before it was taken down

Quality control is something clothing company Revolve will pay closer attention to after being flamed online for selling a sweatshirt with a slogan that read, "Being fat is not lovely it's an excuse".

Fashion company Revolve is being slammed online for listing a sweatshirt that reads "Being fat is not handsome it's an excuse".

Florence Givens, an artist and social issued advocate, first posted a series of pictures from the Revolve website on her Instagram account of models wearing sweaters priced at $168 with controversial quotes.

Several commented on Holliday's thread and to the Revolve item, attacking the company for the "gross" and "judgemental" outfit.

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Revolve said in a statement to Fox News that the LPA, the brand responsible for the sweatshirt design, collection was "prematurely released". The LPA x Lena collection was conceived with actress-writer-producer Lena Dunham and collaborators Emily Ratajkowski, Cara Delevingne and Suki Waterhouse. "Proceeds were set to benefit "Girls Write Now", a charity focused on mentoring underserved young women and helping them find their voices and tell their stories through writing", the statement read.

The image of the shirt on the slender model drew the ire of several positive body image advocates, including plus-size model Tess Holliday, who was recently featured on the cover of Cosmopolitan U.K.

She added: 'We at Revolve sincerely apologize to all those involved - particularly Lena, Emily, Cara, Suki and Paloma - our loyal customers, and the community as a whole for this error. Like me, she gave her quote in good faith and shared her vulnerability in order to support arts education and to spread her message of empowerment, and she wasn't consulted in the marketing.

'The point was to shine a light on how disgusting trolling is'.

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"So basically it's the opposite of what it seems", the brand concluded.

The offensive quote on the LPA sweatshirt was apparently something a troll said to Paloma Elsesser, who describes herself as a plus-size model.

Dunham, a friend of LPA's creator Pia Arrobio, revealed on Instagram that the choice to put the sweatshirts on thin, white models without consulting any of the women who provided quotes for the collection meant she could no longer be associated with the project.

Without consulting me or any of the women involved, @revolve presented the sweatshirts on thin white women, never thinking about the fact that difference and individuality is what gets you punished on the Internet, or that lack of diversity in representation is a huge part of the problem (in fact, the problem itself.) As a result, I can not support this collaboration or lend my name to it in any way.

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LPA has since opened up about the collection and hate they have received, explaining, "the sweatshirts went up early on Revolve for some reason but it's a collaboration with five women with the worst troll quotes".

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