Carlsberg scraps plastic rings for recyclable glue

New packaging from Carlsberg uses glue not plastic

New packaging from Carlsberg uses glue not plastic

Beer loving environmentalists will be raising a pint to Carlsberg after the brewer revealed plans to replace traditional can holders with a new technology that cuts plastic use.

The plastic pack rings, known in the industry as hi-cones or yokes, are used to hold together multi-packs of canned drinks.

The Snap Pack is one of the sustainable packaging innovations announced by Carlsberg this morning.

The technology has the support of the World Wildlife Fund (WWF), which has hailed it a "big step" in efforts to tackle the worsening global scourge of plastic pollution.

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Liam Newton, VP marketing, Carlsberg UK, added: "We're incredibly proud to launch the new Snap Pack; we've been working on this innovation for the last three years as we continue to search out ways to be better as a business".

From now on, the cans will be held together by this glue - pretty cool right?

Companies such as Starbucks, Disney and McDonald's have pledged to limit or ditch plastic straws, while United States cities like Seattle have banned them completely.

Cees 't Hart, CEO of the Carlsberg Group, said: "It's an important day for Carlsberg".

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Bo Øksnebjerg, Secretary General for the WWF in Denmark, said the organisation considers it "huge progress" that Carlsberg is now launching solutions that significantly reduce the amount of plastic in its packaging. Obviously, if this new system is as good as Carlsberg says it is, you'd think they'd want to introduce it everywhere they can.

Vice president of product development at the brewery, Myriam Shingleton, said she wanted the glue to become the new packaging norm.

'As always in Carlsberg we will not keep this for ourselves.

Other improvements include a switch to Cradle-to-Cradle CertifiedTM silver inks on its bottle labels to improve recyclability, a new coating on refillable glass bottles to extend their lifespan and therefore reduce their environmental footprint, and new caps which remove oxygen to make the beer taste fresher for longer.

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The series of environmental initiatives is part of the company's drive to reduce both its carbon footprint and waste water output to zero in the coming years.

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