Colin Kaepernick Unveils New Nike ‘Just Do It’ Ad

Colin Kaepernick Unveils New Nike ‘Just Do It’ Ad

Colin Kaepernick Unveils New Nike ‘Just Do It’ Ad

He later characterized the ad in apocalyptic terms, saying Nike's "attack" on this country is how "everything falls apart".

Kaepernick already had a deal with Nike that was set to expire, but it was renegotiated into a multiyear deal to make him one of the faces of Nike's 30th anniversary "Just Do It" campaign, according to a person familiar with the contract.

Nike's shares have dropped 2 percent after the company's decision to use Colin Kaepernick as the face of a new ad campaign, though the step has proved idiocy still knows no bounds as protesters "boycott" and sabotage merchandise.

Trump described players like Kaepernick who knelt for the anthem as "sons of bitches" who should be fired.

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The move to burn Nike products drew disparate reactions on social media.

Nike's move prompted immediate calls for boycotts from some consumers.

Even if some people take offense, football can't walk away from Nike contractually, even though Nike has made some psychological and emotional distance to essentially associate itself with an important social issue. Nike decided it couldn't remain on the sidelines. He's technically not a league employee at the moment, which means Nike isn't interfering with its partner's business.

The brand has been receiving both praise and criticism for Kaep's new "Just Do It" ad - which features the words, "Believe in something. But not everybody's talking very favorably". In fact, 50% of all customers now say they buy based on belief.

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Kaepernick, who has not played in the National Football League since early 2017, is suing the organisation - claiming that team owners have frozen him out to due to his activism. Something which Rich referenced in his many tweets criticizing the company. His official jersey was the 39th best-selling for 2017, and it was the only one from a player not now in the league to break the top 50 in sales.

Kaepernick himself has already taken to his new role with gusto, posting a moody Nike branded black and white photo of himself to his followers on Instagram and Twitter overlaid by the slogan: "Believe in something".

Nike's sponsorship deal ensures the issue of the national anthem and player protests will re-emerge during the coming season, increasing pressure on the NFL to broker a solution.

"Soon, his one-man crusade spread throughout professional sports - leading to a massive backlash from patriotic fans", Starnes wrote, adding, "But Kaepernick stood his ground and became a revered character among America-hating leftists".

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