Huawei becomes the world’s second biggest smartphone seller

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The data refers to the second quarter of the year, when Apple sold 41 million smartphones, growing one percent year-on-year.

Since 2010 Samsung and Apple have had the top two positions locked down tight, with no rival maker properly challenging their overall supremacy. Apple was expected to wrest back control of the market with the release of new iPhone models in the fall. Thanks to its secondary smartphone division, Honor has registered a 150 percent in sales growth, showing that premium smartphones with flagship-like hardware specifications and lowered pricing are some ingredients that have displayed significant results for phone manufacturers.

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IHS Markit claims that shipments rose 41 per cent year-on-year to 54.2 million units and managed a growth rates of 107 per cent in Asia-Pacific and more than 60 per cent in EMEA. Its success was due in part to strong demand for its flagship P20 handset and its Honor sub-brand, the researcher said. This put Samsungs market share at a still good 34%, behind OnePlus at 40% and well ahead of Apple at 14%.

Ryan Reith, program vice president with IDC's Worldwide Mobile Device Trackers, says that in most markets worldwide, Apple, Samsung, and Huawei are the major players in the ultra-high end ($700+) competition. Apple shipped 41.3 million iPhones, representing modest growth of 0.7% over the 41.0 million units shipped past year. Still, shipments of the S9 duo fell 25% compared to the S8 duo from the same period past year (you can see the Q2 2017 peak). OnePlus out-sold Apple in Q1 2018 and out-sold Samsung in both Q3 and Q4 2017.

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Huawei has nearly no market share in the USA, due to government accusations that it is tied to the Chinese government.

The top 10 vendors list includes six Chinese companies: Huawei, Vivo (7%), Oppo (8%), Xiaomi (9%), Lenovo (3%) and Tecno (1%).

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Do you think Huawei will be able to surpass Apple next year in terms of the total shipments tally next year? And despite its $999 price tag, the handset has continued to remain the most popular iPhone every quarter since its release past year. The company has done reasonably well to counter Xiaomi in the last quarter by launching new models, but that's not a strategy Samsung can easily adopt for the premium segment.

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