IHOb No More: IHOP Returns To Its Roots

Close-up of sign with IHoB logo following pancake restaurant International House of Pancake's decision to change its name to IHoB Dublin California

IHOb No More: IHOP Returns To Its Roots

While pancakes are front and center again, that doesn't mean IHOP's burgers are going anywhere. "And it worked. Look at us, two silly pancakes talkin' about burgers".

Be sure to join the chain's Pancake Revolution eClub and get THREE free meals for signing up.

The chain changed its name to IHOb in June to promote its new burger line.

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Instead, IHOP is officially back to pancakes after a brief name change.

After speculation and a futile guessing game, IHOP announced that the name change signaled a new focus on burgers.

Plenty even poked fun at the restaurant, including Chrissy Teigen and various competitors.

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The IHOb campaign appears to have accomplished its goal of getting people to talk about IHOP, USA Today says, noting that YouGov reported an increase in its Word of Mouth Score.

Wendy's proclaimed that it wasn't really afraid of burgers "from a place that decided pancakes were too hard". In an announcement on Monday, IHOP called its thoroughly underwhelming marketing stunt "the time we faked it". Here's a real burger for you'.

The tweet from "IHOP" also poked fun of itself for changing to "IHOB", saying "That's right, IHOP!"

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'Oh c'mon, ' IHOP wrote, 'It was just a little brank!'

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