Days after buying Time Warner, AT&T launches new TV service

Days after buying Time Warner, AT&T launches new TV service

Days after buying Time Warner, AT&T launches new TV service

WatchTV will also include more than 15,000 TV shows and movies on demand.

Facepalm: I'm totally in favor of giving customers more choices but when product lines become bloated and offerings start to overlap, it becomes detrimental. The service launches next week, with the introduction of two new unlimited mobile service plans, AT&T Unlimited &More and AT&T Unlimited & More Premium.

AT&T is introducing two new unlimited wireless plans in conjunction with a new online video service filled with channels from its just completed Time Warner acquisition. The Department of Justice sued to block the Time Warner deal on anticompetition concerns, but a federal judge sided with AT&T.

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Finally, AT&T plans to expand availability of WatchTV at a later date, with even non-AT&T customers getting the option to use it if they want. If it gets enough subscribers, it will be able to collect valuable data and offer more personalized content - and ads.

Channels available under WatchTV are primarily big and well-known offerings, however, including things like Boomerang, A&E, TLC, Food Network, CNN, BBC America, Hallmark, TNT, and Cartoon Network.

At the time, BTIG analyst Rich Greenfield once said such skinny bundle TV services, which are stripped of sports programming, will be "horrifying to sports network owners" like ESPN. And the company's Unlimited &More Premium plan allows users to choose one premium add-on service: options include HBO, Cinemax, Showtime, Starz, VRV and streaming music channels Pandora Premium and Amazon Music Unlimited. That's $20 less than DirecTV Now, but with just half the channels.

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Both of AT&T's new plans will be available starting next week. HBO is also part of Time Warner.

AT&T will also sell WatchTV as a $15 per month standalone service sometime "soon".

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