IHOP - er, IHOb - has gone all-in on the name change in terms of its online marketing platforms before the "b" in the new name was revealed.
"People know us for pancakes", IHOP chief marketing officer Brad Haley said at a burger tasting event last week at which the chain unveiled its specialty 100 percent black angus burgers to a small group of journalists.
The company revealed Monday what the "b" stands for - it's burgers.
Melania Trump attends Ford's Theatre gala
It is also rumoured that she has packed her bag and has left for moving back to The family penthouse in NY . Donald Trump's Twitter page was home to an explosive rant about his wife after she had a kidney operation.
Some people love the new change while others...not so much.
When I asked Rebelez whether IHOP was considering food-fusion menu items - remember Burger King's Whopperito or Taco Bell's Nacho Fries? - he joked that diners could order a side of flapjacks and make their own pancake burger. The chain is shifting its emphasis to seven new "steak burgers", which include a cowboy burger with onion rings and bacon and a "mega monster", which is IHOb's answer to McDonald's Big Mac.
Brooklyn-based PR expert Eric Yaverbaum calls the name change "something of a head-scratcher" since IHOP is one of the strongest brands in the United States, and has spent decades dominating the breakfast diner sector, often without regional competition.
In an effort to put the spotlight on its lunch and dinner offerings, the chain announced on Monday that the "b" stands for "burgers". It ends with the company's new logo and the message Burgers Burgers Burgers.
La Corée du Nord a confirmé son intention de dénucléariser (Mike Pompeo)
L'ancien joueur des Bulls de Chicago a fait plusieurs voyages en Corée du Nord pour visiter son " ami pour la vie ", M. Il a du reste reçu le soutien de ses alliés du G7.
As if the United States needed more fastfood burger restaurants.
It's not yet clear when or if IHOP will change the signs at its restaurants, such as this one in Hialeah, Fla.
L'ultime saison dévoile sa date de sortie — The Walking Dead
Aussi le titre sera entièrement doublé en Français , Allemand, Espagnol d'Amérique centrale et du sud et Portugais du Brésil. Ils ont aussi reçu deux prix pour le meilleur scénario, aux BAFTA du jeu vidéo (British Academy Video Games Awards).