Amazon to show 20 matches a season from 2019

Amazon Premier League rights

GETTYAmazon will stream 20 Premier League matches per season on Prime

This is a big deal though, because someone managed to break through Sky and BT's hold on Premier League matches.

In February 2018, the League sold five of the seven packages, with Sky Sports acquiring four packages, totalling 128 matches per season, and BT Sport one package, for 32 matches per season.

It has now been confirmed that the U.S. company has bought one of those packages, with BT taking the other.

Amazon's package means the streaming giant will have exclusive access to watch 20 matches per season, comprising two full fixture rounds - the first December midweek round and the festive Bank Holiday round - featuring live coverage of every Premier League team. It's a big deal for Amazon because Prime Video, which is online only, will be the only place in the United Kingdom to watch certain matches from the most popular league in the world's most popular sport.

Amazon becomes first tech company to win rights to show Premier League games in the UK.

In addition Prime members can watch weekly highlights of all Premier Leagues games throughout the season.

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So, the upshot is that if you want to (lawfully) watch all the top flight matches being broadcast from 2019 onwards, you'll need a Sky Sports subscription (£70-odd per month all in), BT Sport (£50-ish) and Amazon Prime.

From season 2019/20, Amazon Prime Video will show 20 live Premier League fixtures.

The deal is an important milestone for Amazon, but it represents only a fraction of the larger Premier League pie.

The remaining rights to show another two rounds of midweek games were purchased by BT Sport for £90 million (NZ$172 million), giving it 52 live matches from 2019 to 2022.

Premier League clubs have also agreed a new deal over sharing revenue from global broadcast deals, which will see any future increases divided according to league position.

Scudamore will be delighted with the entry of Amazon as it was his idea to lure either them or their rivals such as Facebook and YouTube into bidding for the rights.

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A fraught divide between the clubs in recent years had centred on leading clubs demanding a greater share of the worldwide revenue stream.

Separately, the Premier League clubs have agreed a new formula for sharing any future increase in worldwide broadcast revenue from season 2019/20 onwards.

Recent days have seen claims that BT Sport and Amazon had taken one each of the previously unsold pair of deals, that has now been confirmed.

Premier League executive chairman Richard Scudamore said: "BT Sport is an excellent partner for the Premier League and has an established track record of showcasing the League and the clubs with innovative and engaging content". However, the entire auction has fallen short of the Premier League's hopes on revenue.

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