United Kingdom Orders Cambridge Analytica to Give US Citizen's Particular Data

Cambridge Analytica and its UK parent SCL Elections Ltd on Wednesday said they would cease operations and begin bankruptcy proceedings

United Kingdom Orders Cambridge Analytica to Give US Citizen's Particular Data

The survey of 2,194 adults conducted at the end of April revealed that half Facebook's American users have not recently changed the amount they use the site, while another quarter said they were using it more than before the Cambridge Analytica scandal broke on 16 March.

The UK Information Commissioner's Office has told Cambridge Analytica's parent company SCL Elections to comply with an academic's data request, or else.

A British watchdog ordered Cambridge Analytica's data controller to turn over all information it's collected on American voters or face criminal prosecution.

Cambridge Analytica might have come to the end, filing for bankruptcy and shutting itself down, but that hasn't marked the end of the company's troubles. The volatile combination of the data scandal and the above confession have irreversibly scarred the reputation of Cambridge Analytica.

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"The ICO's decision will provide us all with answers about what Cambridge Analytica did with people's data, how it was used and who it was given to", Ravi Naik, Carroll's United Kingdom solicitor, said in a statement.

The minister argued that the commercial sale of user data by Facebook directly affected key rights enjoyed by the citizens. While all wrongdoings by the massive data firm have been denied, it has been alleged that the firm illegally collected data generated from a quiz taken by Facebook users. The data is said to have widely contributed to the electoral victory by Donald Trump and the Republican Party in the election.

Mr Carroll is an associate professor at Parsons School of Design in New York City and researches the intersections between advertising and journalism politics data.

Revelations that the political consultancy gathered data from up to 87 million Facebook users without their knowledge or consent led to widespread fallout, including Mark Zuckerberg's appearance before Congress, famous names and companies leaving the platform, and a #deletefacebook campaign. U.S. lawmakers grilled Facebook Chief Executive Mark Zuckerberg for two days on the matter.

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"The company has consistently refused to co-operate with our investigation into this case and has refused to answer our specific enquiries in relation to the complainant's personal data", Information Commissioner Elizabeth Denham said in a statement.

Neither Cambridge Analytica nor SCL Elections have responded to a request for comment on the ICO demand.

SCL Elections Limited can appeal the ICO's order within 30 days.

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