Disney Launches Its Sports Streaming Service ESPN

ESPN and its new president James Pitaro look for a win from a new sports streaming service

ESPN President James Pitaro previewed ESPN+ last week at the ESPN Technology Center

As TechCrunch reported, ESPN's new service came with a redesigned app, which will put an emphasis on personalization.

If you're an Apple device user, you'll be able to access the new ESPN app - and ESPN+ on the iPhone, iPad, and Apple TV.

Disney has just joined the ranks of streaming content providers with their new ESPN+ service.

ESPN+ will include live sports, original shows and films (like its 30 for 30 documentaries that were all recently removed from Netflix), exclusive studio programs and an on-demand library. If you work for Disney, you might describe it as "thousands of additional live events", which includes a game a day from Major League Baseball, and a game a day from the National Hockey League (starting next season). Walt Disney Company, which owns ESPN, has plans for several streaming services across their various brands.

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"ESPN was built on a belief in innovation and the powerful connection between sports and a remarkable array of fans".

Disney International chairman Kevin Mayer revealed that the service will be loss-making at launch.

In other words: If you don't already pay for cable, an ESPN+ subscription will give you some of a lot of things, but not all of everything.

The $4.99-a-month service, called ESPN+, offers an array of live sports, including some college games, pro golf and Grand Slam tennis, along with more niche offerings like boxing, cricket and rugby.

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We've been saying this for a long time; more recently, executives from ESPN and its owners at Disney have been saying it as well.

Unfortunately, despite the subscription fee, you don't get to escape advertising entirely.

Cord cutters: you can subscribe to ESPN+ today, which costs $5 a month, and there's even a seven day trial.

The new ESPN App delivers a unique experience to every fan, while also enabling meaningful curation and presentation from ESPN's unmatched storytellers, journalists and content creators. The powerful technological platform surfaces ESPN content based on favorite teams, sports and leagues, as well as ESPN's award-winning journalism and personalities. The new app continues to offer free content, including sports scores, news, analysis clips, video highlights, and select live and on-demand sports audio content. The app will also be available for Apple and Android TVs, Amazon tablets, Amazon Fire TV products, and Google's Chromecast.

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