User-Created AR Lenses Headed to Snapchat Carousel

User-Created AR Lenses Headed to Snapchat Carousel

Snapchat to start featuring user-created AR lenses as it looks to boost creativity

According to Mashable, dubbed as the "Creator Boosts" program, Snapchat is giving the creators community a chance to showcase their talent through Snapchat. We expect that there will be a ton of different lenses added over time, thanks to the launch of Snapchat's Lens Studio which allows anyone to create lenses and upload them for approval. But their work will not necessarily be chosen for the app.

The new feature is called "Creator Boosts" and it will spotlight specific creators and the lens that they make by sharing them with the world for a brief period. This would give them a way to exhibit their ability, despite the fact that they may not be paid for their efforts. Starting later this month, Snapchat will start to feature creator-made lenses within its app, making them more prominent and accessible.

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Before this, Snapchat was known for the fact that it kept the makers' group and the web-based social media influencers under control. Instagram on the other hand gave creators a space to put their designs in Stories.

What do the creators have to do?

If selected, the lens will show the creator's Snapchat display name. So this is the first time Snapchat would be collaborating with its creators to make these AR-based lenses.

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The report likewise brings up that Snapchat is working slow and will include restricted makers at first. This offered guidelines and layouts for clients to plan these lenses.

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