Fitbit's latest smartwatch attempt borrows heavily from Apple Watch design and features

Fitbit Versa brings female health tracking and a much-improved design

Fitbit's latest smartwatch attempt borrows heavily from Apple Watch design and features

Announced on Tuesday, the Fitbit Versa is the wearable manufacturer's latest attempt at cracking into the smartwatch market, and by far their best-looking watch-based product to date. The light metal smartwatch features advanced health and fitness features like 24/7 heart rate tracking, onscreen workouts, and automatic sleep stages tracking. From later this year the Fitbit app and Versa interface will allow you to log your menstrual cycle so you can better understand fluctuations in your health alongside your fitness and sleep.

At $200, the Fitbit Versa undercuts the Apple Watch Series 1 by $50, which is exactly what Fitbit needed to do to get this on more people's wrists.

The other bragging point is that the battery purportedly lasts four days or more on a single charge.

The Versa shape is much more similar to Apple's smartwatch, with what the company describes as a "rounded square" touchscreen display.

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Fitbit is launching a fitness tracker for kids with revised software that allows parents to track their children's activity levels and sleep, The Verge reported.

Fitbit today introduced Fitbit Ace, an activity tracker for kids.

At the same time as announcing the new products, Fitbit has drawn attention to some improvements it has planned for the Fitbit app. However, the Versa does offer a few things the Ionic does not, including a new dashboard, called Fitness Today, that collects activity stats, workout history, and health information, then uses that data to give you daily advice and inspiration. A huge range of after-purchase accessories is available as well, offering tons of ways to customize the look of the watch, with those ranging in price from $22.95 to $99.95.

Smart notifications also work on the Fitbit Versa, so you'll be able to receive messages from a variety of apps right through to your wrist.

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In terms of customization options, the Versa is offered in a selection of three color and two more special editions. There's even female-specific health tracking to help women keep tabs on their menstrual cycle.

Apple Watch-like tricks are also included in the Versa experience. The Ace, meanwhile, doesn't seem like much more than last year's Fitbit given a child-friendly body. Versa and Ionic will be able to view where they are in their cycle on-device; owners of other Fitbit trackers will still be able to track their periods via the app. Fitbit says the Ace's data collection processes are created to be COPPA-compliant so all that data pertaining to your child remains safe.

The normal version comes with a silicone band in the box, so if you want a more premium band you'll need to buy one separately to switch out.

"As childhood obesity rates continue to rise, it's more important than ever to empower the entire family to embrace a healthy and more active lifestyle", said James Park, chief executive and co-founder of Fitbit.

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We'll get the Fitbit Versa in for a full review, so be sure to check back once we've put it through its paces.

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