NRA, Florida face backlash after latest school shooting

President Trump speaks at the Conservative Political Action Conference in Oxon Hill Maryland

President Trump speaks at the Conservative Political Action Conference in Oxon Hill Maryland

Delta tweeted that they have requested to be removed from the NRA's website: "Delta is reaching out to the NRA to let them know we will be ending their contract for discounted rates through our group travel program".

United said it was ending a discount it has offered for travel to the NRA's annual meeting.

Faced with growing pressure from customers following the Marjory Stoneman Douglas High School shooting in Parkland, Fla., United Airlines, Hertz Car Rentals and MetLife Insurance are just some of the many companies announcing they will cut ties with the National Rifle Association.

First National Bank, which ran what was termed the "official credit card" of the NRA, offered discounts, rewards and a bank card co-branded with the rifle association.

Just hours after First National Bank's announcement on Thursday, Enterprise Holdings, a vehicle rental conglomerate that owns major brands Enterprise, Alamo, and National, announced it would be ending its discount program for NRA members on March 26. Also, anti-virus software maker Symantec said it will no longer offer discounts to NRA members.

A quick look at the NRA website confirms all kinds of special deals from vehicle rentals to moving companies to insurance to home security systems to travel and even to wine. He said the NRA mourns the loss of the innocent.

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Vice President Mike Pence also took the stage to call the Florida massacre "evil in our time".

President Trump met pupils and staff affected by school shootings in the US.

Students rally at Marjory Stoneman Douglas High School after participating in a school walk out in Parkland, Florida on February 21, 2018.

"It's this flawless storm of young people whose authority to speak can not be denied because their friends were just murdered, have control of social media, the ability to speak to mass media, have celebrity support and organisational infrastructure", said Sasha Costanza-Chock, an associate professor of civic media at MIT.

More than half a dozen U.S. companies have cut ties with the National Rifle Association (NRA) as consumers urge a boycott of businesses linked to the politically powerful gun lobby. They hate the Second Amendment.

Appearing to throw his weight behind Mr Trump's suggestion that teachers should be able to defend themselves and their pupils in such an event, he said: "We must immediately harden our schools".

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The move comes after last week's deadly high school shooting in Florida.

Wayne LaPierre slammed critics of the gun lobby and accused them of exploiting last week's school shooting in Florida for political advantage.

Companies like Hertz don't have that much power, of course, and this week's measures are aimed only at the NRA, which, with its increasingly unhinged platform, is doing much to isolate itself from the mainstream.

"Hashtag activism is something we're seeing a lot of", says Prof. "It tries to pit Americans against one another, all in an attempt to further their agenda of selling guns".

The push is the latest effort by social activists to use social media to apply economic pressure to force change. NRA spokeswoman Dana Loesch drew criticism after she said many in the legacy media like when mass shootings happen, due to the ratings they generate.

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